hi there. i'm aaron.
Hi there. I'm Aaron Sonnenberg. I work at Blip and live in Greenpoint. You can find me on flickr, twitter or e-mail me at: aaron/at/blip/dot/com
This is home, and this is everything.
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So why didn’t we do this? Mostly because my team was still thinking about things in an old way. We can’t sell DVDs at festivals because once we do that, no distributor will be interested in taking our movie out theatrically. And they might not even be interested in the DVD rights since we’ve already begun exploiting that market. All I can to say to that now is, “Wrong.” That’s an old-fashioned way of looking at things. I promise you, it’s out of date. Distributors nowadays want to know that the moviemaker is out there building an audience. Because at the end of the day, the more work the moviemaker is doing to build a core group of support, the more everyone benefits.
Adventures in Self-Releasing: Learn from My Mistakes, I Have | MovieMaker Magazine (via @tonycomstock)
This is true of every medium now. You can’t wait for someone else to give you an audience. You have to build it yourself.
(via bliptv)
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